Outdoor Channel Returns as SHOT Show Pinnacle Sponsor


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NEWTOWN, Conn – For the third year in a row, Outdoor Channel, America’s leader in outdoor TV, has committed to a Pinnacle-level sponsorship for the Shooting, Hunting and Outdoor Trade Show (SHOT Show).

The SHOT Show is owned by the National Shooting Sports Foundation (NSSF), the trade association for the firearms, ammunition, hunting and shooting sports industry, and is produced and managed by Reed Exhibitions.

Pinnacle is the highest sponsorship level associated with the event, which attracts more than 60,000 attendees and 1,600 companies exhibiting firearms, ammunition, outdoor apparel, law enforcement, optics, cutlery and related products and services, making it the largest show of its kind in the world.

Outdoor Channel offers popular programming capturing the authentic excitement of the hunting, fishing, shooting, adventure and conservation lifestyles to enthusiasts. The leading national outdoor cable network takes viewers across America and around the globe, sharing unmatched thrills and adventures through the eyes of esteemed outdoor personalities and renowned celebrities, including Jim Shockey, Michael Waddell, Ted Nugent, Lee and Tiffany Lakosky, Craig Morgan, Shawn Michaels and more. Outdoor Channel can be viewed in high definition and across multiple platforms, including, video-on-demand, mobile, and on the web at www.OutdoorChannel.com.

“This marks the third straight year that Outdoor Channel has stepped up to become a top-tier sponsor of the SHOT Show. This unprecedented support reflects the network’s commitment to the outdoor industry and all that the industry’s premier trade show stands for,” said Chris Dolnack, NSSF senior vice president and chief marketing officer.

Outdoor Channel’s sponsorship includes being the official title sponsor of NSSF’s State of the Industry Event; offering show attendees meet-and-greet access to the network’s top talent; providing on-site information and navigation stations for attendees on the show floor; in addition to network marketing and advertising opportunities surrounding the show.

“Outdoor Channel is a proud partner of NSSF and sponsor of the 2013 SHOT Show. Through the broad range of programming we offer, the caliber of the talent appearing on our network and our pioneering role as the principal outdoor media and entertainment brand, we are perfectly aligned with SHOT Show’s mission to generate excitement for the future of the outdoor lifestyle,” said Outdoor Channel’s President and CEO Tom Hornish. “By leveraging such partnerships, we have developed creative ways to directly interact and engage with enthusiasts on the latest in the outdoor world. Stay tuned for more information on the exciting elements planned for this year’s show.”

Outdoor Channel’s primary headquarters at SHOT Show will be in Bassano meeting rooms 2601-2505 in the Venetian Hotel adjoining the Sands Expo Convention Center. Outdoor Channel’s booth will in the Level 2 Sands Lobby.

The 2013 SHOT Show will run January 15-18 at the Sands Expo Convention Center in Las Vegas. Learn more about the show at www.shotshow.org.

About NSSF

The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 7,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org.

About Outdoor Channel

Taking viewers across America and around the world on unparalleled adventures since 1993, Outdoor Channel is America’s leader in outdoor TV. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel reaches 38 million U.S. households — the largest outdoor TV footprint in the country — and is available in more than 41 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband, mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter and on Facebook, and download our iPhone and iPad app.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America’s leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America’s leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Outdoor Channel Holdings, Inc. also owns and operates the SkyCam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit www.outdoorchannel.com.